People Don't Buy From Businesses. They Buy From People They Feel They Know.

A show where business owners talk about the thing they do when work is off. No pitch. No performance. Just the part of you that makes people want to work with you.

Ask about being featured It's free. No pitch. Just a conversation.

Tommi Murshed-Parish, host

The Reason They Chose You Wasn't the Proposal.

Think about the clients you enjoy most. The ones who were easy to work with from day one. The ones who trusted you quickly and pushed back rarely.

Something made them feel like they already knew you before the work started. Maybe you met at an event. Maybe someone vouched for you. Maybe they'd seen something of yours that had nothing to do with your service. And it stuck.

That's not luck. That's what happens when a person sees the real you before they see the business. People don't need to be convinced by someone they already feel connected to. They just say yes.


The Thing That Closes High-Value Clients Isn't Your Service. It's You.

"What you're doing in your off time says a lot about who you are during your on time." Andrea K / Anywhere But Here Travel

Darren Jamieson has run his agency for 17 years. He doesn't hide who he is. His office is full of Transformers. He's open about his obsessions. And the clients who'd never get on with him filter themselves out before they ever reach out.

Mitchell Raleigh has done more business on a golf course than anywhere else. Not because golf is magic. Because four hours with someone builds more trust than four separate meetings. His best clients already feel like they know him before they call.

That's the gap your pipeline has. Not leads. Not offers. The part of you that makes the right people say yes, before you've said a word about price, isn't visible anywhere online.

Recent episodes. See what a guest appearance looks like.
How I talked my way into Transformers history
Darren Jamieson / Digital Marketing
17 years in business. Robots on every shelf. And why that filters in exactly the right clients.
Growing your network through golf
Mitchell Raleigh / Real Estate Agent
How 20 years on the course built a pipeline no ad spend could replicate.
Brave New World is already here
Max Alsworth / Business Growth
Why the books he reads between client calls say more about him than any LinkedIn post.
How karaoke turns introverts into closers
Andrea K / Travel Advisor
How a weekly hobby built the presence that her pitch deck never could.

What You Walk Away With. At No Cost.

Every guest leaves with a set of assets ready to use. No editing required on your end. No retainer. No catch.

YouTube episode

Published on the Conversions For Coaches channel. Your name, your story, findable by the people you want to reach.

Spotify episode

The same conversation published as a podcast episode. Reaches a different audience in the same sitting.

Written posts

Copy drawn from the conversation, ready to publish. Speaks to the clients you want in the language they respond to.


This Is Right for You If:

You run a service business with a team of 10 to 40 people.
Your existing clients know exactly what you're worth. Your next ones don't know you yet.
You have something you do outside work that you're genuinely mad about. Sport, obsession, creative pursuit, anything.
You're allergic to being mistaken for someone cheaper or less capable than you are.
You'd rather spend 10 minutes on a conversation than months trying to write content about yourself that others relate to.

How the Process Works

1
You tap the button below and tell Tommi what you do outside work. That's the only brief he needs.
2
He finds the angle. The thing about your hobby that says something real about how you work. No script. No prep on your end.
3
You do a short recorded conversation. He asks the questions. You just talk.
4
Your episode goes live. Your clips and written posts land in your inbox, ready to use.
5
The right prospects find the real you. Before they've asked your price.

You're Already the Right Choice.
Let the Right Clients See It.

Spots are limited to guests who fit the profile. If that's you, tap the button and start the conversation now.

Ask about being featured It's free. No pitch. Just a conversation.